Ferrari One to One
Bespoke customisation scheme extended to 599 GTB supercar
Ferrari’s One to One personalisation programme has been increased to include the company’s current top-end car, the 599 GTB Fiorano.
The scheme has already been a success on the 612 Scaglietti, and allows customers a visit a dedicated Atelier to Maranello to tweak and create their own individual car. Colour and trim are joined by a vast range of special content when it comes to making a bespoke 599 GTB, and clients will also be assisted by specially trained Ferrari consultants.
There’ll be a recreation of the Maranello Atelier at the Paris motor show, allowing potential Ferrari buyers to go through each stage of making their big-buy bespoke. The California V8 drop-top will also get its first big public unveil at Paris, making Ferrari one of the places to drop by if you’re there.
Keep your eyes on evo.co.uk for all the latest from the 2008 Paris motor show.
