£15k off the price of a new Porsche 911
A base 911 might now cost over £100k, but there are sturdily-optioned examples already built that you won’t pay any more for
In 2025, the price of a new Porsche 911 has finally crept over the £100,000 mark. That is, if you go through the configurator and place an order for one all of your own. But such is the uncertainty in the market at the moment, there are now some excellent deals to be had if you go looking for them. And there’s only more to come.
Take this 911 Carrera for instance. You might not think £104,900 represents much of a deal on a car with a base price that’s only just crept over £100k. But look closer and you’ll see, it’s an option-laden car that once had a £118k ticket attached – at least, that’s what the configurator says this car would cost if ordered to be built now. And remember, this is a new unregistered car with its 36-month warranty intact.
Yes, that’s almost £15k – the price of all the options – lopped off the price, including on the outside, Lugano Blue paint worth £1704, the £493 silver sticker set, Carrera Classic wheels worth £1910, £473 in privacy glass and painted engine cover slat inlays for £504 (yes, really).
On the inside, 14-way adjustable sports seats worth £1951 join exterior painted cabin trim for £924 and the Bose surround sound system worth £1269. Surround view cameras worth £1298 join the Porsche Innodrive system with adaptive cruise for a whopping £2367.
Other smaller desirable additions include the heated GT sports steering wheel for £236 and the Exclusive Design fuel filler cap for £154, plus plenty of other odds and ends that round the option tag up to that sturdy £14,530 figure. The only slightly odd omission from the spec is the £2033 matrix LED lights.
It’s not the only new Porsche 911 on which a deal can be done, either. Looking in the car finder, there are plenty of 992.2s with four figures lopped off the cost if you were to order that car to be built today – option-laden examples with prices closer to list. It’s just base 911 Carreras for now, but the first few Carrera Ts will come through soon enough, and Carrera Ss, which as we highlighted last week, start from the sort of money that will get you into some very enticing used supercars.
> Browse new Porsche 911 stock here
There's nothing new about price creep, even if it's accelerated in recent years in response to current macroeconomic conditions. In actual fact, the 911's price increases haven't kept up with inflation, meaning that in relative terms, you get more car for your money in a brand new 911 now than five years ago, without seeking out a discounted car from stock.
Nevertheless, macroeconomic conditions, from inflation to interest rates and the end of the cheap borrowing that supercharged the car market over the last decade, have compounded buyer hesitation across the car market. The cumulative result? There are fewer people in the market for six-figure sports cars. So if you are, well, it's a buyer's market. There's plenty of choice out there and scope for good deals to be done.
