Alfa Fights Back
Alfa's future hangs on tackling the Germans head-on, according to new Alfa/Maserati boss Karl-Heinz Kalbfell. And that includes competing directly with the emotive M-badged BMWs and high-performance S-model Audis. So the ex-BMW director and Rolls-Royce chief is currently devising a radical strategy to inject Alfa with excitement and build profitability into the hideously expensive-to-produce Maserati range.
