BMW M3 Touring for £16k off – save 15 per cent on the ultimate super estate

There’s an inherent problem with big bubbles and lots of hype when it comes to performance cars. Eventually supply meets and exceeds demand, as the hype dies down and the pressure in and outside of the bubble equalises. Few cars has that seemingly been more the case, than with the BMW M3 Touring.

Cast your mind back to 2022. Following the car’s reveal at that year’s Goodwood Festival of Speed, reports had it that build slots for this hotly anticipated model were changing hands for well over £100k. Three years on and it’s already received a facelift, as well as a hot CS version to top the tree and price rises as a kicker. Has demand kept up? Has the life cycle been impulsed, to butcher the BMW parlance? Looking at dealer stock, you’d be forgiven for suspecting not… because there are plenty of new and nearly-new cars out there for folding money off.

In fact there are a good few examples with discounts ranging from £7k to a full-bodied £16k, on all sorts of specs including cars with what would otherwise be highly sought-after BMW Individual paint colours. They’re all brand new LCI facelift cars too with 523bhp and the fang-like LED running lights.

Barretts BMW Ashford are offering a couple of examples that come with £15k and £16k discounts. The latter is this BMW individual Barusan Turkish blue example that would normally cost you £107,075, thanks in part to that £4385 paint job, as well as the £1975 technology pack with adaptive LED headlights. It’s also got carbon mirror caps, though it doesn’t have the aggressive carbon seats. Some might see that as a good thing… Regardless, all of that usually piles on top of the £91,865 list price. This car is available for £90,990.

There is often a catch of course. Sometimes discounts are contingent on buying the car via in-house finance. Because dealer finance can mean a higher interest rate, dealers are resorting to dropping list prices in order deflate the high monthly payments and make them competitive with the monthlies some buyers are finding privately. Around 9% APR on £90k for instance, would be cheaper than 7% on £107k, in theory.

> Find a deal on a BMW M3 Touring here

That's not the case here however. We have confirmation from Barretts that the discounted price listed on this car is available to anyone, from cash buyers, to those who have secured their own funding, or indeed, dealer-arranged finance. Put simply, it's a £107k M3 Touring available for £90k to anyone that wants it, however they want to pay for it.

So why the discount? Thinking very simply, it makes the car more attractive to buyers. The dealer needs to sell it, so it's lowered the price. It’s also to stay competitive with other dealers who are also carrying similar stock at competitive prices, with sales targets to hit. Circling back to our original point, quite in opposition to when the M3 Touring first went on sale, supply now outstrips demand. The result is a bit of a bidding war of who can discount what the most. Either way, it's a good time to be in the market for a new M3 Touring.